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Applying Web 2.0 to your Business Challenges
Air Date: April 3 @ 10 AM PST

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Segment 1 - The Revolution

• Multiple forces are creating big change in how business gets done. Don Tapscott author of Wikinomics: How Mass Collaboration Changes Everything identifies four drivers of change in this new ‘collaborative’ economy.

Segment 2 -Consumer Driven Change & Your Business

• Robert Scoble, Managing Director of FastCompany.TV, & author of Naked Conversations
• Scobleizer Blog
  
• Jeremiah Owyang, Senior Analyst on Social Computing and Interactive Marketing at Forrester Research
• Web Strategy Blog
• Watch and listen as they reveal how businesses will use social computing and web strategy to keep up and get ahead.
  

Segment 3 - WebEx Connect

• David Knight, Senior Director of WebEx Connect illustrates incredible NEW Web 2.0 capabilities that are redefining how business can collaborate inside and outside the organization to get things done.

Other Links:
Web 2.0 Defined in Wikipedia
(Video) Cisco Media Solutions Group: The Story behind the Story
Several people have written about how to find 'Dopplr' - its all in the spelling.... www.dopplr.com


Show Overview:
Goal: To educate the technical and business marketplace on how mass collaboration and social networking is fundamentally changing how business is done today.

We are in the middle of a revolution.

Social networking is exploding : MySpace, Facebook, new blogs every second of the day.

Web 2.0 by Michael Wesch

But are these the revolution itself? Or simply the more obvious indicators to something much deeper and more meaningful. As you will soon find out, Traditional mainstays of corporate architecture and business models are fundamentally changing – how wecreate goods and services, how we create wealth and how we innovate. Literally new modes of production where you can either acknowledge and adapt or ignore and potentially perish.

It’s always difficult to tell when you are in the middle of a change. A revolution can sneak up on you even when all the elements are right in front of you. The ‘dots’ are all right there…but it’s not always easy to connect them. There is a tendency to look at the evidence and dismiss it as ‘not applicable’ to me…to my situation, to my business model.

But to dismiss the evidence is to put the firm at risk. Smart companies are encouraging rather than fighting this change as they harness mass collaboration to create real value and enjoy phenomenal success as a result.

This show is about:
- Connecting the dots.
- Providing you with the evidence of profound change to the traditional business model as well as to the very fabric of our economy.
- Seeing past the irrational exuberance that characterized the first wave of innovation on the web to clearly see the fundamental change being wrought not just by new start-ups but by traditional firms as well.
- Truly witness the perfect storm of business needs and technological innovation.
- Not getting distracted by the noise of the early adopters and miss the implications of tools like blogs, wikis, and social websites.
- Go beyond terminology such as ‘peering’, ‘openness,’ ‘collaboration and social networking’ and not just define them but provide evidence and provoke thought for how they can be applied to your business.
- We will hear from Don Tapscott, author of Wikinomics as he identifies four drivers of change in this new ‘collaborative’ economy.
- We will talk to Jeremiah Owyang from Forrester Research who specializes in social computing and web strategy.
- We engage with the always outspoken Robert Scoble, Managing Director of Fast Company.tv and author of Naked Conversations, How Blogs are Changing the Way Businesses talk with Customers.
- Tools you can get started with today including a thought provoking conversation with David Knight, VP of Product Development with WebEx connect.

Summary
The possibilities of new business models enabled by the lowered cost of collaboration, peer production and self-organizing platforms herald new opportunities never before imagined. The ‘Not Invented Here’ mantra has been supplanted by a rally cry that brags about doing things in new ways. This is obviously no passing fad. Change runs deep and nobody will be left unaffected. The question now is What do you do about it? Do you steadfastly claim that your situation is unique and therefore ‘does not apply.’ Or do you make moves now to revolutionize before you are cannibalized?

Today we bring in the big guns, the true thought leaders that can help us understand the technology available and the game plans we can employ.

Couple of Nice Comments we Received about the Show - got any others?

• "Good Programming - I have a small IT Frim in simi valley. I can see this as a value"
• "excellent! I like the new host"
• WebEx is great!!!
• As I am newer to WebEx, I got great information to add to my talk track.
• Great presentation. Ken H
• Fantastic show I've learned so much and my global initiative will be so much stronger after seeing this WEBEX! Sincerely Christopher J.
• the presentation is great, and love to hear more about the Cisco strategies in addtion to the WebEx. Will Cisco become a stronger player in the future?

Show posted to Blip.tv