Taping: July 9, 2008
Air Date: August 21, 2008
Register Now!

Links:
For the Energy Efficiency Program: www.cisco.com/go/datacenter
VMware
EMC
The Green Grid

News:
New York Times: Demand for Data puts Engineers in the Spotlight
New York Times: Telcos Demand Greener Network Equipment

Draft Agenda:
Segment 1: Identify and measure the true offenders
Segment 2: Mr. Green, Rob Aldrich Whiteboarding the Innovation
Segment 3: Special guest, EMC illustrates the greener side of storage
Segment 4: VMware serves up new efficiency gains from your servers

Guests:
Rob Aldrich, Senior Manager, Data Center Solutions, Cisco

Rob recently joined Cisco after spending 10 years in facilities design, deployment and management. Rob has architected the power and cooling design for more than 20 enterprise class data centers in North America and the Asia Pacific region. His current role at Cisco involves working with Cisco IT and the Data Center product engineering teams to drive the "Green" agenda at Cisco as part of Cisco's sponsorship of the Clinton Global Initiative.

John Morley, Director of the EMC Executive Briefing Center
Rey Gonzalez, Senior Manager, EMC's IT Operation
Rob Smoot, Group Product Marketing Manager, VMWare

Show Description:
Energy Efficiency in the Data Center
Thursday, August 21, 2008, 10–11 a.m. Pacific Time, 1–2 p.m. Eastern Time

Call it the dirty little secret of the digital age. When it comes to energy waste and greenhouse gas emissions, data centers are among the world’s biggest offenders. Most physical servers run at only about 10% to 15% utilization, yet can consume almost as much energy as at peak usage. Every watt of data center electricity consumption requires an additional watt just for cooling. And right now, the unutilized servers in the U.S. alone emit more carbon dioxide each year than the entire country of Thailand.

Regardless of the environmental impact, saving energy in your data center can provide substantial green benefits in the form significant cost savings. And, with data centers projected to continue expanding and the cost of energy mushrooming, this is becoming a critical priority for today’s IT professionals.

Learn the five practical steps you can take right now to reduce your energy consumption without buying any new hardware. Discover the tools you need to monitor, measure, and manage your data center energy usage more efficiently at the new Cisco Efficiency Assurance Program (EAP) website. Find out how much energy you can actually save with consolidation and virtualization plus the added benefits they provide. This 60-minute video broadcast will also reveal:

• The benefits of power management
• How to make servers more energy-efficient
• The critical importance of your network architecture
• How to address management and security issues when implementing virtualization
• How tiered storage can eliminate redundant data and further reduce costs