Network Energy Efficiency: The New Frontier
Air Date: February 19, 2009
Not Easy Being Green -But it may be essential as spiraling power costs force IT managers to address power consumption
Great Video on
Cisco's Green Initiatives from ZDNet"Organizations must change the way they build and manage their data centers or they will face a crisis fueled by the increasing divergence between rapid performance gains in server computing and far slower advances in energy advances"
writes Eric Chabrow based on warnings by Kenneth Brill of the Uptime Institute.Overview:The topic of green can mean so many things to so many different people. Two things we can agree to:
1. We are all tired of hearing about green and have become skeptical of the motivations that drive many of its references.
2. The reality of the costs and potential consequences are all too real and have to be faced across the entire network.
Green remains the quick and easy term to use. We, as an industry, can now start revealing the actual wood behind the arrow. The 'goal oriented' side of the tangible green initiatives that can and should be weighed into your decisions.
"Tough economic times are forcing examination of all cost reduction options"
If financial disaster looms as many predict - how can we:
- Simplify the green message
- Focus on the actionable things that will truly make a difference
- Arm you for the inevitable discussions with your senior stakeholders
- Reveal the challenges and the solutions for making 'green based' decisions
- What are the missing elements in an average IT department?
- Can't we just turn more stuff off? This overly simple solution may work in some situations, but may actually increase waste in others. We tell you what to look for, what to consider.
- Reveal incredible new tools that will allow you to visualize your energy expenditures.
- Share the actions and results of companies that are trailblazing these paths already.
- What can and should you do now?
- What should you NOT do now?
Segment 1: Burned out on GreenRobb and Jimmy Ray discuss the over-marketed term of ‘green’ in their sincere hope that you as the viewer will have a full appreciation for the incredible technology being revealed in the following segments. Rob Aldrich, aka ‘Mr. Green’ joins us on set to address the elephant in the room whenever networking folks talk about energy efficiency: the data center. We need to broaden the discussion. Funny thing is, many in the industry have done just the opposite. They seek to attach some 'green wash' to their name through entertaining guerrilla marketing tactics but have so narrowed their focus that they are emphasizing things that don't matter that much isolation and run the real risk of losing sight of the forest, (staring too hard at one or two trees). Segment 2: Pound Wise But Penny Foolish?We continue to broaden the discussion around energy by revealing surprising statistics surrounding the actual energy consumed by various devices. We talk about the power of free tools like EEM (Cisco Embedded Event Manager) to automate the seemingly simple act of shutting down unused devices on a regular basis. We then introduce John Parello, one of the original architects of Cisco’s revolutionary EnergyWise software. John illustrates how the power and distribution of IOS can now drive much higher levels of control and finesse for customers both on the network devices themselves and anything that can be attached. We dive into the code and gets hands on with the command line to make sure all this stuff is a reality. Segment 3: The Big Picture with EnergyWiseJohn Parello joins us once again to give us a sneak peak at the incredible GUI interface this team has been developing is where things really get exciting. Although some parts of the interface may change by the time we air, innovative views of the energy usage across multiple domains becomes abundantly clear and easier to digest. Segment 4: Design for EfficiencyJohn Parello, architect of EnergyWise and our good friend Rob Aldrich join us in our final segment to bring it all together. The new design aspects enabled by EnergyWise are all pulled together here as we can now see how this notion of a “Sustainable Network Framework’ can now work. The not so subtle changes and opportunities for network engineers to continue to differentiate themselves with a solid understanding of how to maximize energy efficiency is also debated.